Coach ad gets a coach article

So, flicking through the Sunday Times Style magazine and on page 8 was an autumnal Gynneth Paltrow in a full page ad for Coach. Apparently they are celebrating a 75th anniversary and make bags. So at first I thought it was just another well paid actor earning some extra money, which is grating enough as I can just about accept that Paltrow has forged a secondary career as a lifestyle/cookery person.

So while wondering how much money Gwynneth needs I read on through Style to find a two page article on page 29 about surprise surprise about Coach, with another picture of Paltrow and lots of of Coach products. So then I wondered does an ad in style magazine get you a flattering article.